Casa Jarana

Casa Jarana is a venue developed by experts in events and caterings dedicated to create experiences that transcend the ordinary. Located in Roma Norte, this unique restored house is ideal for any event because of its neutral aesthetic. With the concept of ‘all in one’, the space has the advantage of providing: the food, furniture, decoration, service and more to guarantee the perfect occasion. This project was developed from the start — through their concept we tailored their business essentials to make it come to life: naming, visual identity, brand applications & website. The visual identity arises from the architecture and materials of the space. Inspired by bricks and columns, the logo and isotype are the result of the abstraction of these forms + a monospaced typeface that evokes solidity and structure. The color palette is inspired by the raw tones of the materials used in Casa Jarana. Project by Casa Quieta x Hispánica