Chilangos Tacos

Hispánica led the creative direction and web design, building a system that goes beyond aesthetics — one rooted in concept, narrative, and experience. The goal: to translate lo chilango into a digital and spatial identity that feels contemporary, emotional, and precise.

This project embodies our approach to Latin brands in the U.S. — connecting cultural identity with global execution.
Not a “Mexican taquería,” but Latin culture reimagined through design: alive, urban, and intentional.

Every detail — from tone and type to materiality and motion — forms part of a larger story: how hospitality can act as identity, and how culture can be designed without losing its soul.