Brand Identity
MARCA is a timeless design store that curates essential objects for a lifestyle that appreciates the beauty of every moment. With an accent on primary forms, materials, and permanence, MARCA’s work connects inspiration with consciousness, resulting in an unapologetic, soulful, and distinctive aesthetic.
We created a brand strategy and visual identity that parts from the simplicity of being and enjoying daily moments. The graphics are represented with aesthetically pleasing fonts and an elegant scarlet color that captivates the experiencer. For their website, we thought ahead with each product, from the Art Direction, where we were able to capture the essence of things. That’s how naming and descriptions synchronized in perfection. Each product was written with care, taking in account what it sparked in us and how it could make our life special.
Photography
Alejandro Azcue