Panorama, Living Condesa — a Real Estate Development.
We focused on an icon that evokes the architecture of the place and plays with lights and shadows. Complemented by a simple yet sophisticated logo with unique features.
The basis of this Visual Identity is merely typographic; using a modern and robust geometric font style. Also, we added white spaces within the applications, playing with the texts to achieve legible and clear compositions with a visual balance.
This style is complemented by a color palette of neutral tones that connect directly with the covering material of the building.